SEO SYDNEY
HIGHLY TARGETED SEO TRAFFIC
Devour your competition and
drive traffic that actually converts
If you’re looking into hiring a digital marketing agency in Sydney to help get your website to the first page of Google, then you can’t afford to waste time and money with a disreputable provider that can’t back up its claims. At SEO Shark, we have an extensive list of satisfied clients who love us not just for the fantastic work our team does, but for the unbeatable support we deliver if and when things don’t go perfectly.
The internet is a big, constantly evolving place, and satisfying the expectations of a frequently changing Google search algorithm requires a dynamic approach by seasoned experts. Tactics that have worked in the past can become redundant when Google releases and update to its search algorithm, and this means you hire need to hire an honest agency that’s always at the top of its game.
At SEO Shark, while providing SEO in Sydney, we don’t pretend that what we do is easy, and our clients appreciate our candidness when it comes to actually achieving the return on investment (ROI) that they need to justify our services. We know you don’t care about extra Facebook likes or even extra clicks on your homepage – you care about driving traffic to your website that will actually buy your products or sign up with/order your services.
Simply driving more clicks on your website means nothing if none of them actually result in a sale or inquiry, and this is why we work with you to set out clear goals the deliver ROI. Our aim is to make sure your business is seen and heard by your target audience, no matter who they are, where they are, or how they use the internet – if they’re online, we’ll help you reach out them.
What we do best
See why so many Australians
businesses engage our
digital marketing services
Work closely with you to identify the results you need.
Develop a detailed strategy to achieve those results.
Execute that strategy with our local team, and keep you closely informed of your campaign’s progress.
Deliver on promised results, and work with you to maintain/improve upon them as long as you keep working with us.
What working with us looks like
Take a step-by-step look at how we deliver our
high-quality local SEO services in Sydney
Step 1: Auditing your website and digital presence
During this initial stage, we will conference with you and discuss in detail what your needs are as well as audit your website and other elements of your digital presence (such as social media pages). Our Sydney team will work quickly to identify the obvious issues we can fix quickly and outline future steps necessary to achieve your desired results.
Step 2: Researching your keywords and competitors to create a winning strategy
Once we know what needs to be done to take you to the first page of Google, we will perform the necessary research on exactly how to do it. This involves identifying unique keyword opportunities and examining what your competitors are doing so that you don’t throw money away directly competing with a larger brand that has a bigger budget than you.
Our experienced Sydney team of SEO campaign strategists, copywriters, web developers + more each give their input and work collaboratively to see what we can accomplish for you. We then take this strategy to you for you to review and sign off on (we make sure you understand everything you are paying for).
Step 3: Execute the strategy and monitor results
When we have your seal of approval to proceed, we will then immediately begin implementation of changes we’ve discussed and develop the other pieces of media (blog articles, landing pages, social media posts etc.) that will work to both enhance your search engine discoverability and convert site visitors into paying customers.
We will actively monitor the progress of these implementations and report to you their success as well as any issues that require us to re-evaluate the strategy. Things can change during the course of a campaign (existential market forces, competitor activity, Google updates etc.) that we can identify and compensate for, ensuring your money is never in danger of being wasted on an ineffective tactic.
Step 4: Measuring and maintaining your campaign’s success
Our work isn’t done until you are satisfied with the ROI that we have generated for you, and we know that you want to see the evidence of our success and have any bits you don’t understand carefully explained. We examine the sources of traffic and the percentage that converts so we can clearly demonstrate why the investment you made with us was worthwhile.
Why should you work with us?
Discover why we’re so good at what we do
At SEO Shark, we know that our clients stick with us because we deliver a non-trivial boost to their web traffic, engagement, and subsequently their inquires/sales. While not every new page visitor we generate for you will end up being a paying customer, the point of what we do is to maximise the percentage of them that do engage with your brand, or that remember you when they are seeking your products/services in the future.
This highlights the importance we place on developing long-standing, mutually beneficial relationships with our clients. When you work with us over the weeks, months, and (hopefully) years, you will notice mindshare about your brand increase and a greater proportion of target customers coming to you first rather than your competitors.
Strategic Expertise
At SEO Shark, our success is due in large part to the unrivalled expertise and hands-on experience of our digital marketing strategists. We know you hear this a lot – but we really do take a holistic approach to the way we deliver for our clients, because an all-encompassing view is necessary to identify the unique opportunities that make for online success. You can’t be static when marketing online, and this means you can’t afford to spend your money with a consultancy firm that fails innovate its own processes.
It’s easy to fall into a comfortable rut with your SEO and throw money at a provider who produces the bare minimum result necessary to keep your business – but is that really the best use of your hard-earned cash? You need to make sure you’re working with a team that’s passionate about what they’re doing – and this is why we encourage you to give us a call and experience for yourself how eager we are to get started on transforming your digital presence and take you to the first page of Google search in Sydney.
Our digital strategists will sit down with you, or conference with you via video chat, and work together with your team to draw up a plan of action that has clearly defined and measurable goals that relate directly to the ROI you need. We know that the entire reason you are hiring, and SEO firm is because you want to attract more paying customers, and so this is the driving sentiment behind all of the planning and subsequent optimisation work we do on your behalf.
Diligent and Effective Account Management
Our dynamic approach only benefits you when you are partnered with an attentive account manager who is proactive in addressing your needs, predicting your concerns, and providing honest feedback about the highs and potential lows of your campaign. While our careful planning and forecasting normally ensures we don’t encounter any surprises during a campaign, it would be completely dishonest to say that things always go exactly as expected, and any SEO agency in Sydney who attempts to guarantee a 100% smooth ride (especially if your industry is highly competitive) is lying to you.
This is why we have invested into having an accounts team that is as diligent and proactive as they are friendly and approachable. It’s one thing to have a smiling face to reassure you that your campaign is doing well, but that’s not enough – you need someone who understands SEO and how to communicate to you honestly so that you are always on-board with what is happening.
The last thing we want is for you to have doubts about our sincerity in reporting the progress of your campaign, so we place a high value on ensuring your comprehension of what we are doing and how we are doing it. When you invest money into a digital marketing firm, you should be able feel confident you are being treated as an equal who is privy to all aspects of the campaign you are paying for.
Impactful and Efficient Web Development
Another one of our strengths as a SEO agency in Sydney is our talented web development team who are adept at quickly identifying and patching up errors and vulnerabilities across your existing website, as well as creating and optimising new pages. This includes an advanced understanding of how best to use images, graphics, and those fancy video loop backgrounds you see on lots of websites today – that’s right, we can implement that for you.
However, web design isn’t just a side-job concerned with making your website look pretty – it’s an integral part of how the people we attract to your website end up engaging with your products and services. It doesn’t take a genius to realise that a poorly laid-out website will compromise even the best-laid SEO Sydney strategy, but the way we perform web development for you runs so much deeper than just incorporating flashy graphics and menus.
The old adage ‘less is more’ certainly applies when it comes to certain elements of web design, and we never seek to overdo things just for the sake of impressing you with gratuitous fidelity that taxes your website and makes your pages load slowly/confusing to navigate for visitors. Our goal is to help you create a website that perfectly serves the purpose of driving visitors towards your sales/inquiries page so that the maximum amount of your target audience is actually considering the final decision to purchase your products and/or engage with your services.
This is all part of our main goal in ensuring that the increased traffic you get through our SEO services in Sydney actually converts into increased revenue for your business. Without a website designed with persuasive advertising principles and user-friendly optimisation, your money spend on generating traffic would be going to waste.
Meaningful Copywriting and Content Generation
Content is absolutely king when it comes to search engine optimisation, and this is a phrase you may have seen thrown around in the past. It’s certainly true that content is essential in any contemporary digital marketing growth campaign, but that content needs to as conceptually well-developed as it is well-written.
The best content today answers a user’s query in a robust way and is both engaging and informative with regards to one or multiple topic areas. While blog articles and ‘top 10’ lists have their place in the digital content landscape, there are far more impactful types of content that will give you a greater return on investment than a typical content strategy that you may have bought in the past.
At SEO Shark, one of our best competitive advantages is the fact we maintain a team of highly skilled, native English speaking, Australian-born writers who understand how to speak to your audience, and most importantly, how to persuade them. Writing is something that people either can, or can’t do, and you don’t want to waste time with providers who think they can cheap out on this process and outsource essential content creation to third parties who don’t understand the bigger picture of your digital campaign, or how to engage the native-English speaking customers in your target audience.
You can’t discount the power of good writing, and many brands end up sounding either entirely tone-dead or identical to their competitors in how they attempt to communicate and engage with their target. Powerful writing, when targeted properly, can generate traffic and subsequent sales for your company many years after it was initially published, without it costing you an extra cent to continue enjoying its benefits.
Cost-Effective PPC/Google AdWords Management
You no doubt have already invested in some kind of search advertising/AdWords campaign for your business website, and if you haven’t, then you’ve definitely seen your competitor’s ads appearing against searches for the products and services you both deliver. Regardless of what you have or haven’t done in this space – we are able to help you plan and execute the most cost-efficient PPC (pay-per-click) advertising campaign possible, due to the experience and expertise of our search marketing team.
As part of the thorough keyword research we perform during the initial stages of working with you, our team identify the top keywords to target for both paid and organic search optimisation. PPC concerns the ‘paid’ aspect, and therefore entails a cost/benefit analysis of trying to outbid competitors for high-value keywords, as well as identifying unique opportunities to target areas your competitors are ignoring.
Cost-effective AdWords management is only possible when you have accurate data on how traffic is interacting with your ads, and this data is essential for us to examine and re-tool our efforts if necessary. The most important piece of data is the tracking of lead conversions, which basically means seeing how many of those clicks actually lead to purchases of your products and/or engagement with your services.
By working with SEO Shark in Sydney, you can ensure that your Google AdWords spend is optimised so that you get the best possible results for the lowest possible cost. Optimisation isn’t just a buzzword for us, it’s the backbone of our credibility in achieving the results you expect your investment in our services to return.
Reliable Social Media Management
While you may already have some social media accounts for your business, they probably aren’t as effective as they could be in driving traffic towards your website. The direct impact of your popularity on social media platforms like Facebook and Instagram for SEO is debatable, but there is no doubt that it is an important aspect of your overall digital presence and will ultimately help bring visitors to your domain.
While social media can be an afterthought for many businesses, at our Sydney SEO firm, we know how to expertly manage multiple social channels for our clients and ensure that relevant and engaging content is being posted daily. We know how to construct and deliver content on social media at a frequency that engages your followers without annoying them, and ultimately turns those ‘followers’ and ‘fans’ into loyal customers.
With our use of advanced social media scheduling tools and our experience in posting engaging content for a wide variety of industries (hospitality, construction, consultancy, law, equipment hire, trades, e-commerce + many more), you can rely the SEO Shark team to help you connect with your audience and build-up your social clout. This will all result in more people talking about your business, and more people searching your name in Google.
Q&A for First-Timers
Using SEO and Digital Marketing Services
If you’ve never attempted to use SEO/digital marketing, or don’t have much direct experience, then it’s only natural you would have many questions you need satisfactory answers to prior to making an investment in a 3rd party agency like ours – the following will answers these questions for you.
Q: Why does my business need SEO?
A: SEO (search engine optimisation) is required – whether you outsource it or not – in order to ensure you website appears as high as it can in Google’s search results for key terms related to your business. Without SEO, your business domain won’t appear on the first page of search results, which is where the vast majority of people find what they are looking for (over 90% of users never navigate past the first page of search results).
Q: How much will SEO cost?
A: The price you pay is something that is evaluated based on a series of factors, but a medium-sized business can expect to spend a minimum of around $1,000 in order to get a meaningful return. Ultimately, a robust and effective SEO campaign requires you to make a meaningful investment – you get what you pay for.
Q: Is SEO really worth the money?
A: It absolutely is. People researching/buying products via Google search is no longer a ‘growing trend’ – it’s the status quo. Appearing in at the top of search results has a non-trivial impact on the amount of sales/enquires your business will generate and can be the difference between long-term success and failure.
Q: What is SEM?
A: SEM stands for ‘Search Engine Marking’ and is simply an umbrella term that includes SEO beneath it, along with Pay-Per-Click Advertising (AdWords).
Q: What is my domain authority?
A: Domain authority is the relative trust your website has earned on Google’s search platform and is a key signal that informs where Google places your website in search results. Your domain authority is score (out of 100) is determined by factors like the number of organic links pointing to your domain, how long users dwell on your webpages before leaving, and how many users return to your website on a regular basis. If your SEO campaign is working, it also means your domain authority is increasing, and this is one of the metrics used to communicate success.
Q: What are my ‘keywords’ and why are they important for SEO?
A: Keywords are the basic word combinations that inform a user’s search intent. Your keywords are going to be the most popular word combinations your target customers use to discover the products and/or services your business offers.
For example, if you were a pet store owner, one of your keywords could be “premium dog food”. Therefore, the goal of said pet store owner’s SEO would be to appear on the first page of Google results for that keyword + many more.
Q: Why is being at the top of the first page of Google results important?
A: The vast majority of internet search users (more than 90%) never navigate past the first page of results, since they almost always find what they are looking for, and usually in the top 3 *organic results listed for them. In this sense, not being on page 1 of results for your top keywords means you are basically invisible to a huge number of potential customers.
Q: What about other search engines besides Google?
A: Google is the de facto king of the search engine market, and other search engines (Bing, Yahoo etc.) have a much smaller percentage of users. While opportunities can be leveraged with these other search engines, the main playing field is Google, and you need to have success there to get a meaningful ROI with SEO.
Q: What is an *organic search result?
A: When you perform a Google search for most products or services, you will notice the first results that appear have icon next to them that disclaims them as a sponsored advertisement. These are Pay-Per-Click (Google AdWords) results, and they make it necessary to distinguish between them and the results that occur organically (naturally) as a result of Google’s algorithm.
SEO is concerned with boosting your organic results, and does not inform the placement of sponsored results, which are dealt with on a cost-per-click basis.
Q: Why do I need SEO when I can buy sponsored results?
A: Bidding for sponsored results is a useful part of a digital marketing strategy as it can instantly get you in front of your customers, but it is expensive to maintain over long-periods – however, these results are not trusted as much as organic ones by many users. This means that if you only pay for sponsored results, you will miss out on many customers who will instead scroll down to the first organic or ‘natural’ result.
Q: Why can’t I do my own SEO for free?
A: You can. You could also build your own house from scratch instead of hiring professional builders, or you could try to fix a burst pipe in your building without spending money hiring a plumber – but are either of those options a good idea when you’re inexperienced?
The same principle applies for SEO – it is a skill that requires professional experience and expertise, so while you could do a piecemeal amateur job, your competitors will invest in a firm with proven results. Of course, there are rudimentary steps you can take (like writing a blog for your website), but for competitive growth, you need to either recruit an internal team or out-source to a professional digital marketing agency.
Q: Is SEO dead?
A: No, SEO is certainly not dead! It is still a hugely lucrative part of the digital marketing industry. People who say things like ‘SEO is dead’ have no evolved their tactics to match Google’s rules, and therefore believe that the industry has been defeated by one or two big updates – this is a myth, and SEO is very much still incredibly important for business success online.
Q: What are Google penalties and how can I avoid them?
A: Google penalties are the punishments the search engine giant hands down to domains that misbehave in one way or another. Examples of this misbehaviour usually fall under breaches of Google’s guidelines and content policies that are designed to ensure fair competition on their search platform.
Essentially, using dishonest strategies to get more traffic and trick people into coming to your domain are considered foul play by Google, and are known colloquially as ‘black-hat SEO’. An example of this is spamming a keyword around your website in an attempt to artificially inflate its relevancy, which Google sees as an obvious attempt to game their algorithm.
It’s easy to avoid these penalties by making sure you engage an SEO provider that has a good track record and follows Google’s guidelines to the letter. Since these ‘black-hat’ tactics are largely ineffective, people normally only earn penalties when they mistakenly do the wrong thing because of their ignorance in how to optimise their website properly, making it even clearer why investing in professional consultancy is the preferred option for man businesses who don’t want to take the risk.
Q: Why does SEO take a long time?
A: SEO takes time because the internet is huge and highly competitive. If you don’t have many competitors for your keywords, then getting to page one of Google results won’t take as long. In order to be rewarded with a good position at the top of search results, you need to demonstrate a committed effort in the eyes of Google and build up your trust by appeasing their algorithm.
Working with an experienced SEO agency means you will minimise the time it takes to get results, since they will know the quickest way to generate results on your behalf due to their expertise and experience doing the something for other businesses.
Q: Why is content important in SEO?
A: Content is what separates a business that is doing the bare minimum from a business that is going the extra mile to provide valuable information to users. For example, if you have a regularly updated blog on your website with useful guides for people who visit, then you will be more likely to rank higher in search results than your competitor who has no blog at all.
Because most businesses realise this, most businesses have blogs and have optimised content on their website. This means that the quality, length, and engagement factor of your content is more important than ever, which is why you need to hire an SEO provider with an excellent copywriting team.
Q: Why is the speed of my webpages important?
A: Nobody likes to spend time waiting for a website to load, especially when everyone is used to pages loading quickly. Around 50% of people expect websites to load in less than 2 seconds, and many will abandon it out of frustration (while this may seem impatient, you have probably done the same yourself).
Regardless, if your site loads slowly and you competitor’s loads quickly, you are at a serious disadvantage. Not only is a slow website frustrating for people to use, it also hints to them that you aren’t as reliable.
Q: What is mobile optimisation and why do I need it on my website?
A: Mobile optimisation refers to work designed to make your website display correctly and function effectively on mobile devise (smartphone, tablets etc.) that make use of touch-screen navigation. Because the majority of searches are now performed on smartphones, you absolutely need to put mobile optimisation ahead of your desktop website (although your desktop site is still very important).
Q: Why is the layout of my website important?
A: The layout of your website is essential for driving users who land on your homepage to find what they are looking for. Unless there is a clear and logical layout, people will struggle to interact with the website and ultimately leave out of frustration.
The aesthetic/graphical appeal of your website is also highly important in getting users to stay on the page and navigate towards making a purchase/inquiry. If your website has too many different fonts, conflicting colours, and unoptimized, blurry images, people will be turned off and go to a competitor instead.
Q: Why do I need on-page optimisation?
A: On-page optimisation is necessary because it involves making the pages that users see as friendly as possible to their search intent. This means that keywords are present in the content, and there is a clear logical structure to the flow of information (including the layout of images/graphics/menus) that help answer the user’s query.
Google is successful when it helps people find what they are looking for in as few clicks as possible – if your website satisfies this, then Google will place you high in search results because you are helping them help their users. This is the exchange at the core of what SEO is all about.
Q: Why do I need off-page optimisation?
Off-page optimisation is necessary due to its power in enhancing the domain authority of your website. Off-page SEO is primarily concerned with generating links on other sites that point back to your domain, and these are known as ‘backlinks’ for short.
Each backlink that takes users to your domain can be thought of as a vote of confidence in the authenticity and value of your website to a user’s search intent. The higher the domain authority of the website that hosts your backlink, the greater the SEO benefit you will get from it.
Backlinks are primarily earned through a process known as ‘guest posting’, where you offer valuable content to another domain, and if they think it is worthwhile for their users, they can host it with a link to your website. This exchange needs to occur organically and with sincere intent, as Google seeks to punish those who exchange in ‘paid for’ link swapping in an attempt to game the algorithm.
There are many other ways to earn backlinks, such as engaging with influencers in your niche who have personal blogs or earning press coverage. Therefore, it’s important to work with an SEO agency that has a robust array of tactics at its disposal for generating these highly valuable backlinks.
Q: Which is better PPC or SEO?
PPC is better for direct, short-term boost to web traffic, while SEO is better as a long-term strategy that will snowball over time so that PPC become less necessary. Most agree that a good digital marketing strategy should try to leverage the power of PPC AND SEO at the same time, so that they can work in concert and deliver maximum results.
Q: How important is HTTPS for SEO?
A: Google has openly stated that HTTPS (secure certification of your HTTP domain) is an important ranking factor for any website, since Google’s users take privacy over their user data very seriously. Google want to serve secure websites for its users, so getting a HTTTPS certificate and installing it for your domain is one of the most important first steps you can take when trying to climb search rankings.
Q: What’s the difference between digital marketing and SEO?
A: Digital marketing is an umbrella term that describes all of the sub-disciplines (such as SEO, search marketing, content marketing etc.) that, when combined, gives your business the maximum positive online exposure that it responsible for attracting visitors to your website so they can engage with your products and/or services. SEO can be considered one of most influential components of digital marketing, but they are not interchangeable terms as digital marketing refers to a plethora of actions you can take to enhance your businesses discoverability online.
This is why it’s most beneficial to work with a full-service digital marketing agency that, while specialising in SEO, also delivers a comprehensive range of other services to give you the complete package and drives traffic to your domain that actually converts into sales/inquiries for your business.
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
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