Are you sick of your fitness centre
being outgunned by other local gyms?
Don’t let this happen anymore with high-quality SEO and digital marketing for gym supervisors!
If you want to have the best fitness centre in your local area, then it is certainly in your best interest to have a well-constructed website. What does this mean? Well, a lot of it has to do with search engine optimisation, also known as website optimisation, which is focused primarily on tailoring your website’s content to best suit Google’s algorithm.
WHY IS GOOGLE’S ALGORITHM SO IMPORTANT?
Google’s algorithm consists of a complex system, which is ultimately used to retrieve data from its large search index and provide users with the best possible results for their specific query (aka their keyword search). Because Google remains the most widely used search engine on the planet, it is incredibly important that your webpage features well on Google’s search listings. But how does this system work? Well, Google’s search engine uses a series of different algorithms and numerous ranking signals to deliver the most relevant pages. Note the keyword in this sentence being “relevant.” What dictates whether a webpage is “relevant”? Well, this is where we can help create awesome SEO and digital marketing packages for fitness trainers.
WHERE SEARCH ENGINE OPTIMISATION FITS IN
As outlined prior, search engine optimisation is all about content creation. It’s not about mindlessly churning our irrelevant, poorly made copy that your target audience won’t respect or understand. As a fitness provider, your website should have a blogspace that is consistently updated and refreshed with new content and insights. It could be anything from diet, cardio tips, new weight training exercises or anything else related to the world of fitness. Keeping your gym members up to date with all the latest fitness news will help ensure that your website features highly on Google.
When it comes to building SEO services and digital marketing initiatives for fitness trainers, the campaign should have one goal in mind: get onto the first page of Google. Start with engaging content and the right keyword phrases. Not sure which keywords to target? Well, that’s something we can help you with!
PICKING THE RIGHT KEYWORD PHRASES
Part of our role as a provider of SEO and digital marketing services for personal trainers is to formulate the right keyword strategy for your business. Often, you’ll want to target several different keywords per page (however, this changes from client to client).
There are several different keyword approaches we can take. Generally, we’ll use a combination of these approaches to cover all strategic bases. The following five are the most common keywords used in search engine practices:
- Short-tail
- Long-tail
- Product defining
- Customer defining
- Location-based
Location-based keywords are self-explanatory. If your gym or fitness centre is in a specific suburb or multiple suburbs, you’ll want to attach the location to your keywords. Using location-based keywords is a form of geo-targeting that is particularly useful for smaller businesses (like gyms), where you want to attract local and relevant customers to your fitness centre.
If you are seriously interested but don’t have much idea about what to expect, here are a few hypothetical examples we could develop as a part of a wider SEO and digital marketing package for fitness gurus.
- Gym near me
- Best personal trainer in [suburb/city]
- Fitness centre in [suburb/city]
- New personal trainers in [suburb/city]
- Personal trainer workout guide
As you can see, some of the phrases mentioned above are quite generic. Broad keywords are effective if your strategy is to target common web searches and users, however, a drawback of this approach is that there is often a lot of competition and traffic in this area. Several of the above phrases also include geo-locating, which is obviously important for targeting fitness conscious individuals in your local area. As a side note, the above list is purely hypothetical – for our keyword process, we engage in heavy research to identify your critical gaps.
Furthermore, we can also provide more niche keyword targeting options, like “personal trainer workout guide.” A high-quality blog that is consistently updated with new information and content will be pivotal in acting on keywords phrases like this. For those in need of high-quality SEO and digital marketing for fitness coaches, it’s always good to have a list of blog ideas or topics that could discuss on your website/blog (we outlined earlier).
WHY CHOOSE SEO AND DIGITAL MARKETING FOR PERSONAL TRAINERS
So, what makes keyword optimisation so effective and desirable for customers? There are many great reasons to explain this answer and we could use up thousands of words justifying these services. Nonetheless, we’ll keep it simple and straight to the point:
IT’S THE BREAD AND BUTTER
If you were to hop online right now and begin browsing through various digital marketing packages for personal trainers, you’ll notice that there’s a huge array of services that fall under this category. In fact, digital marketing can include anything from reputation management to pay-per-click advertising. However, when you break it all down, the key to creating value for your customers is search engine optimisation, which always forms a core part of our SEO and digital marketing services for gym supervisors.
IT’S AFFORDABLE
Let’s return to some of those packages you were looking through before. You’ll notice that things like PPC are far more expensive than keyword management. This is because the host is charged per click with PPC, whereas as organically created keyword optimisation doesn’t incur this same fee. In fact, tailoring your content to Google’s algorithm will build organic traffic to your website, while maintaining low costs. It’s all organic!
AWESOME CONVERSION RATES
The best SEO and digital marketing services for fitness coaches will come with some highly efficient conversion rates. What do we mean by this? Well, a conversion rate basically refers to how well your website can convert online traffic into business sales. It’s common for a lot of businesses to struggle with this aspect of the process – their business might have a great website that receives a lot of traffic, however, if it isn’t conducive to making sales, then conversion levels will remain low. Our team will ensure that your website is tailored to enhancing sales, by ensuring that your revenue streams are clear and obvious to the user.
IT FOCUSES ON THE LONG-TERM
Furthermore, SEO and digital marketing services for fitness mentors are designed to work in the long-term. If you ask any business owner or strategist, they’ll say that having a keen eye for the future (i.e. how the market will change) is so important for long-term business success. Keyword optimisation shouldn’t be treated as a quick fix – in fact, depending on the nature of your industry, it could be a few weeks or months before you start seeing results. Having said this, once those results begin to kick in, you won’t want to look back.
POSITIVE BRAND EQUITY
Finally, there’s no denying the fact that your gym services will see a rise in brand reputation when using keyword strategies. Think about it this way – what is the first thing that comes to mind when you think of the coaches and gym mentors that dominate the top few spots on Google? They must be good, right? This right here is the value of website optimisation – it not only builds organic travel, but it also underpins how your brand is perceived in the public space.
WHY YOU SHOULD WORK WITH US
At SEO Shark, we uphold our business standards by adhering to a core set of principles that govern how we do business and interact with our loyal clients. We’ve been operating in this space for over 10 years now, so you can rest assured that we have the relevant experience, knowledge and technical understanding to handle your specific requirements.
COMPREHENSIVE EXPERIENCE
What sets us apart from our competitors is our breadth of experience. Indeed, we’ve worked with a variety of diverse and unique clients, ranging from family lawyers, doctors, online medical services, dentists, public relations agencies, construction companies, disability housing providers and many others. Suffice to say, we’ve been forced to adapt, learn and explore new ideas because of the innate diversity of our client list.
TRANSPARENT AND HONEST
As a business, we understand the importance of being open and transparent with our customers. In times of economic uncertainty, clarity and direction are crucial, and these are things that we consistently provide our clients, regardless of the circumstances. We don’t leave our clients in the dark, so you can more than rely on our SEO and digital marketing packages for personal trainers.
Search engine strategies aren’t always straight forward and it’s common to have to alter your initiatives during your campaign. We are highly skilled in adapting our services to adhere to a changing market.
PERSONALISED SERVICES
Finally, it’s important to note that search engine campaigns don’t operate like a “one size fits all” model. On the contrary, the key to SEO and digital marketing for gym coaches is the fact that it needs to be flexible and personable. Not every business or firm is the same, so some element of change is always necessary in order to maximise the value of the campaign. This is something that we provide all our clients and it always begins with open, constructive dialogue.
Are you a gym coach looking to expand your client list?
Check out our services in SEO and digital marketing for
personal trainers and do not hesitate to get in touch!
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
SEO Shark is rated 4.7 out of 5 stars | 54 Reviews from Google