SEO Marketing Services for Hotels
In such a competitive industry it is vital for a hotel to implement SEO (search engine optimisation) marketing services. This can be done by hiring a digital marketing agency to take care of any and all online marketing needs.
Businesses such as ourselves here at SEO Shark can provide services including SEO and PPC management, social media and reputation support, web design, web hosting and much much more.
Seeking out the support of a professional team is incredibly important as the amount of business that a company experiences can directly be impacted by how many people are visiting their website.
In order to get more people visiting a site, that site needs to be showing up in Google search results. Furthermore, they need to be displayed on the first page, ideally as the first recommended hotel.
Many who have implemented our services have successfully reached that top spot on search engines such as Google, Bing, and Yahoo when consumers are typing in relevant terms.
For example, a health business in Melbourne will want to show up when a potential customer is typing in “health and wellness Melbourne CBD” into a search bar.
As people may type in several different search terms, it is imperative for a website to show up for several different terms that they think their target market may use.
Our job here at SEO Shark is to take the stress out of achieving high ranking in search engine results, and use reputable methods to do so. As a trusted digital marketing company, we can provide amazing results and help a hotel reach their full online potential.
Who is SEO Shark?
SEO Shark is a digital marketing agency that provides reliable services to businesses who are looking to increase their online presence.
We are an Australian based company who help with SEO, pay per clicks, web hosting, web design, reputation management, social media management and more.
We have years of experience in the business and have a deep understanding of how search engine optimisation works and how best to implement it.
Our team are extremely passionate about learning all things online marketing, and we believe we are the one of the greatest to assist in increasing a websites visibility.
We are a reliable, honest and candid business who are here to support organisations large and small, that need help when it comes to increasing the traffic on their website.
We Don’t Outsource
We are proud to say that we do not outsource our work or our clients contact information overseas. We understand how important it is to have knowledge of local areas in order to best increase a business’s visibility.
When someone is typing in a query into a search engine, Google will show the most relevant businesses but also company’s in their local area.
Because of this, extra work needs to be done so an organisation not only shows up for certain keywords but also shows up for specific locations.
We are Partnered with Google
As a Google Partner, this means that we are acknowledged by the largest search engine company in the world.
Because of this we get insiders tips and are aware of things that Google likes and does not like. This knowledge sets us apart from other agencies and gives us the edge to get the job done efficiently.
We Offer More Than One Kind of Service
While SEO is incredibly important, we also offer a wide variety of other services. We can help set up logos, contact relevant celebrities to align with a brand, can help build a website and much more. Contact one of our staff to see what we can do for your business today.
We Will Tell it to you Straight
We respect our clients so we are extremely candid with what goals are realistic and what are not. We are careful to never use spamming techniques, so this means we use methods that can take time.
We will never leave someone in the dark and are always upfront about what we believe we can achieve and in what time frame.
We can Create Unique Packages
Each business is incredibly unique, and this means that different services are needed. A larger company may have different needs to a smaller company which is why we have different packages that tailor to all.
We believe this is an excellent point of difference as services need to work around the company and not the other way around.
What is SEO?
Search engine optimisation is a series of methods and techniques that will help a site show up higher on search engine results.
A search engine will use different algorithms to best decide what is the more relevant reputable site to show up when a certain term is typed into a search bar.
It is our job to ensure that a website is creating valuable and relevant content, so it is seen by Google as a good website to show up in results.
The Process of SEO
There are different techniques that are used to increase visibility. The methods are used on-page, which refers to everything done to a website, and off-page, which refers to everything that is done outside of a website.
On-page methods may include increasing a sites speed, updating to good quality photos, including ALT-tags in photos, fixing any broken links and creating good quality content in the form of blogs, articles or web pages.
Off-page methods most often include link sharing where a websites links are shared to other relevant sites. This can also include utilising social media and listing a site on reputable online directories.
Seeking the support of a proper search engine agency can take the stress out of performing these methods and can ensure that these techniques are used correctly.
How Can SEO Help Hotel Websites?
Increase Traffic
Optimisation techniques can help a business increase their website traffic. This means their site will have more people visiting it each day and this will increase the chances that booking and sales will be made.
A site is worth nothing without visitors, so it is imperative for every company to start implementing visibility methods as soon as possible.
Increase Bookings
Our previous clients have experienced an influx of sales and booking after using our services. Optimisation methods can help a hotel increase their room bookings and even end up with many reservations in advance.
The more a website is seen, the more likely it is going to reach people who wish to stay at the venue, so it is a no-brainer to begin with techniques right away.
Increase Inquiries
As well as increasing bookings and sales, using visibility methods can help a company increase their general inquiries. This is a great thing as the company can then easily convert an inquiry into a sale.
Even those who do not book right away, it is still likely that they will recommend the hotel to a loved one or stay there in the future.
Create Brand Awareness
To have a company that everyone is talking about, using SEO is a must. Even if a potential customer does not click on the site, the name may still stick, and they will be more likely to recommend that name during conversation.
Seeing positive reviews and great testimonials is the perfect way to create a positive buzz around an organisation, but again these things need to be seen. In order to best be seen, optimisation techniques must be used.
Evoke a Sense of Trust
It is more likely that a person is going to trust a brand if they have seen them or heard about them. The more a company is seen, the more trust is evoked.
This is because people feel that the more well known a business is, the more likely it is that they are reliable due to their success. Creating a sense of trust with people is a sure fire way to convert them from website visitors to genuine customers.
Benefits of SEO
While search engine methods are great to use in conjunction with other digital marketing techniques, there are many benefits to using SEO as the primary tool. It can be a cheaper option than paying for Google ads or other search engine promotions.
These techniques are also more likely to work long-term, rather than other methods that stop as soon as you cease to use them. Having said that, it is important to keep on top of SEO and that is why we are here to help.
We can help a business long-term, so they are benefiting not just today but also tomorrow, next week and for years from now. There are some disadvantages to these techniques, such as the fact that Google is constantly changing their algorithm.
As Google Partners, we can combat some of this, and we endeavour to learn as much about these changing algorithms as possible.
Overall, we believe that search engine techniques are the best thing to do to increase awareness, and we consider ourselves to be the experts at what we do.
Why is it Important to use a Proper SEO Agency?
There can be a huge difference between a proper and improper SEO agency. Using an improper agency can not only be a waste of time, money and energy, but can also lead a website to be seen as spam.
Proper techniques will target a specific audience, and website traffic will grow organically, but in order for this to occur, it can take some time.
Agencies that state they can get a site to the number one spot on search engine overnight are probably lying or using very unorthodox methods to get there.
For instances where an individual takes on search engine techniques themselves, they can end up making very little progress over a long period of time.
Seeking out the support of a proper digital marketing agency is always the best option, and will help an organisation see their visibility increase.
Important Things to be Aware of When it Comes to Hotel Websites
It is important to understand that techniques can easily be overdone and picked up as spam by Google. This can occur when a page link is shared too many times to other irrelevant sites.
It can also occur when a short-tailed keyword or long-tailed keyword are used too many times through a website or article. It is also easy for a website to duplicate writing and images, especially when writing about similar rooms or features of the hotel.
It is important to never do this, but rather to figure out a way to say the same thing differently. This helps reduce the chances of receiving a penalty from Google.
It is important to choose a reputable company such as ourselves, as some companies will overdo optimisation techniques which will register as spam. As a Google Partner, we know what techniques can and cannot be appropriately used.
Why Choose our Team?
Choosing the right agency doesn’t have to be a difficult decision. Our team here have excellent results that prove we are dedicated to getting the job done.
Having over 10 years of experience means that we know exactly which methods work and which don’t, and we have the passion to stay on top of new methods that are constantly arising.
We never use techniques that could be viewed as spam and we never make promises that we cannot keep. Many businesses have flourished with our support and we know that we can help any business, big or small.
To discuss how we can best support you and to receive an obligation free quote, please contact one of our friendly team members today.
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
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