SEO for Small Business Websites
Local Search and Other Tools for Small Business Websites
Google has recognised the importance of location specific information when it comes to certain products and service providers.
For services that are geographically limited, or that do not provide postage or freight of products to overseas markets or other locations, Google Local Search and Google My Business are two unique tools to exploit for the small business owner.
A small business may be operated from a home environment, or a small warehouse. For locals in a particular area, who want fast access to products and services conveniently located near them, the right SEO tools for small business will help not only list opening hours, but provide directions to a location, and give a preview.
A customer can also view reviews of a particular business, and see if there were any bad reviews what was done about the feedback.
Search engine optimisation tools for small business websites are really important, and it is recommended to have evergreen content on a small business site; this means that the information is always relevant, and it helps keep costs to a streamlined cash flow for the business owner.
It is important to regularly evaluate the performance of a small business website, ensuring that the metrics of people visiting the site and engaging with content, and the sources of that traffic is examined.
Google My Business was specifically designed to present the information that clients want the most about a company’s website.
When opening hours, days of operation, location and what types of products, services and what type of reviews are available as information on a website, customers are able to gain a quick overview of the company, and make a faster purchasing decision.
Small business websites benefit from highly specialised SEO campaigns that focus on local customers being able to know the basics about a particular small company operator, and understanding what is offered.
Small business website SEO also is an incredibly important investment, as organic local search can drive a lot of traffic to a website, and this positions the small business owner to have better cash flows, with less need for paid advertising.
Who is SEO Shark?
SEO Shark is a digital marketing agency, based in Sydney, which provides marketing and promotional services for a variety of satisfied clients. We have offices in Sydney, Melbourne and Perth, and use the finest in-house talent that is available in order to create both customer loyalty, constant quality web traffic and conversions on client websites, and engaging social media campaigns.
We offer more than simply digital marketing, we create branding and recognition for their clients, setting them apart as industry leaders. We have access to social media and Internet influencers, allowing for product placement strategies for clients.
As part of SEO Shark’s commitment to being the best in the digital marketing industry Australia and Asia-Pacific wide, they bring to the table a host of services for their clients including consulting, web development, strategies and advice on increase of conversion rates.
Our relentless pursuit of developing creative strategies for clients makes us well ahead of any competitors in the digital marketing field.
We are recognised by our clients as the key to their success; once clients have come on board with our digital marketing services, they have come to discover a significant return on their investment in terms of enquiries, sales and uptake of their products and services.
Our strategies and creative solutions win for all our clients. With total focus and commitment to thoroughly understanding each and every client, we are well positioned to be setting the industry standard on search page results.
What Makes SEO Shark Different?
SEO Shark is markedly different, because we have specialised packages for different sized business, and specialist technical writers that are pertinent and understand each client’s unique industry challenges.
We understand that in order to create the maximum amount of sales conversions, that quality content provision is the driving force where clients are seeking solutions, and then find content on a business website, that gives a relevant answer to their problem.
Sales conversions occur from a number of different repeated exposures to a brand, and this can be measured and evaluated through site metrics. With measurable baselines, and then tracking of results, we can demonstrate to each client how the performance of their SEO campaign is rated.
We understand the unique requirements of each client through taking the time to go through an extremely thorough consultation process.
After a consultation process with each client, a suitable campaign is designed, and with the approval of the client, it is initiated. From baselines, outcomes can be harnessed, ensuring that with each subsequent campaign, measured results are pulled.
What is SEO?
SEO is search engine optimisation; this is the process whereby a client approaches a digital marketing agency and requires the creation of a stream of cash flows, from regularly purchasing customers. Search engine optimisation requires the participation of the digital marketing consultant, and the client.
The client’s requirements are determined by the digital marketing consultant, and from there a strategy is created according to desired outcomes, within the constraints of a timeframe and budget.
SEO Shark has a number of packages that suit different sized budgets, from the micro-trader to the larger corporation. Outsourcing your marketing and sales funnels increases a business owner’s ability to generate income. SEO involves a variety of tools from sitemaps to content articles and videos, which help flag quality website markers to Google.
Google (and other search engines) have a quadrant style rating system as to where they allocate positioning on their search engine page results and these are measured according to defined criteria.
Bots that are programmed to assess websites regularly crawl through Internet pages, and return a rating of a particular page. Certain SEO techniques (white hat) are legitimate and create high rating websites.
Generally, creating an awesome customer experience creates a high ranking, and the more people spend on a business website, without bouncing, the higher a website will rank in the Google search engine page results.
There are a number of qualities that create great customer experience, and SEO Shark has honed in on maximising each of these tools to the benefit of their customers.
The Process of SEO
Off Page SEO
Google and other search engines use complex algorithms in order to return quality scores regarding a website’s usability and credibility.
Off page search engine optimisation creates backlinks to a URL on a client’s website, and pushes traffic from social media and other types of off-page links to drive clients towards landing pages, e-commerce and other types of sales-funnel type marketing pages.
Ideally, a website is setup to feed sales conversions in a completely autonomous way, leaving the business owner to enjoy reaping the return on his or her investment in SEO. The maximum number of conversions is sent from a variety of different sources around the Internet.
Many business owners know how to create a website on a basic third party service provider desktop publishing environment.
Business owners are often encouraged to create their own website, and do, however lacking the appropriate knowledge in how to optimise their website in order to create sales conversions means that they have wasted both the time and financial resources in creating a non-performing website.
A website is a sales and marketing tool, and in order for clients to succeed, they need to be presenting their brand to as many people as possible who would be interested in their product.
Aside from affiliate marketing networks, there are many ways of creating off page SEO, including guest blogs, forum interactions, YouTube videos, app creation, Vimeo channels and articles listed on directory and content sites.
Social media pages and content curation sites such as Vine and Reddit push more information towards potential buyers, and form part of a strategy for SEO also.
These types of tools are used for off page SEO. Paid per click advertising, including the Google search display network, Amazon ads and other paid advertising also drive traffic to websites.
Google My Business also offers the perfect opportunity for a business owner to use the services of a digital marketing agency in order to fully exploit the advantages of one of these Google Business Tools.
On Page SEO
On page search engine optimisation has a number of ways within the actual website that create a significantly high rating. A blog is incredibly important in building a website, and the format of the actual website is also really important.
Google introduced mobile first indexing in the last couple of years, and any websites that are not optimised for mobile websites or tablets are pushed further down in the possible rankings of search engine page results.
Desktop only websites that are unresponsive are listed on the secondary indexing results, meaning that the content on those sites is less likely to be found. Part of on page SEO is having an up to date website.
Google also examines a website to search for a privacy policy and a site map. If these things are lacking, it means that the bots are not going to be searching for that information and testing its relevancy against certain search strings.
Blog and website page interlinking are also incredibly important, and means that when a Google search spider crawls through an Internet page, they will be hopping through the links that are embedded in the pages, cycling through several times, and as more content is added the search engine results ranking goes up, as fresh content is regularly provided.
The provision of regular content pushed to the Internet is necessary for the website that is being crawled to be regarded as timely and relevant information.
If information has not been updated or any blog articles have not been published within a certain amount of time, a website drops significantly in rank.
Metadata in websites is incredibly important, and this sets up a series of keywords that are relevant to a website, and for a particular topic being looked for in a search engine by an end user. Where a lot of niche websites succeed is in highly specialised SEO on page.
This offers the opportunity when an end user has performed their research, and is in the buying phase of their search, they find keywords that are specifically relevant to the product they require.
When SEO is done properly, the buyer is able to search and find what they want at the point where they are ready to buy. This creates the best possible opportunity to create revenue from websites. SEO is essential for websites to become viable money making investments.
Keyword search terms are also incredibly important when it comes to creating higher ranking websites; these keywords are usually contained in the metadata of a website (in the header) and then reflected in the URL page titles, and headers throughout the content of each document.
A Google search spider is able to quickly assess the content on an Internet page, and according to its pre-established criteria, determine where Google will present it on the search engine page results.
SEO is about creating the best possible website quality score in terms of relevancy and user experience. When people spend significant amounts of time on Internet pages, and they click on other blog links (through interlinking) this means that Google measures the amount of time spent on a website as significant.
When users are actively searching through content on a website, this creates feedback to the Google search bots (and other websites) in order to promote the ranking of a website.
SEO Shark is a Google Partner
Being a Google Partner, SEO Shark has access to exclusive trainings, support and tools provided by Google. The Google partnership makes us a trusted digital media provider.
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
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