SEO AND DIGITAL MARKETING
FOR NATUROPATHS

Keyword Research & Implementation

When you search for something using Google, it uses its algorithm to pair you search terms (keywords) with a series of relevant search results. Google determines the rank in which it displays webpages based on their relevancy to the search terms, and this in turn is determine by a series of ‘signals’.

The primary signal by which a website is ranked is based on the density and placement of keywords throughout the website’s pages. This includes all the writing on the page that you can highlight with your cursor, including headings and some hidden text that is buried in image meta data. When Google scans your website, it will score the overall relevancy it has to different sets of keywords.

When we undertake keyword optimisation for you, we perform keyword research to determine what your most valuable keyword opportunities are, then go about optimising your website with said keywords. Using our expertise, we will ensure your website is as relevant as possible to the search terms your target customers are using.

We have performed SEO and digital marketing for alternative healthcare providers before, and know how to get to the first page of Google for keywords like:

“naturopaths Sydney”,

“naturopath near me”,

“best naturopath Sydney CBD”,

“homeopathy Sydney” and,

“homeopathy near me” + more.

The above list are just examples of some of the most popular keywords you can target when you engage us to perform SEO and digital marketing for naturopaths. When we sit down with you, we will work to understand your business and ensure that we formulate a keyword strategy that makes sense for the kind of customers you want to attract.

Paid Search Advertising Management (PPC Management)

Our digital marketing and SEO for naturopath services are not just designed to increase your organic search ranking – the ultimate goal of everything we do is to increase inquires for your business that result in you making money. As part of doing this, we take a two-pronged approach, optimising you for organic search while also executing cost-effective pay-per-click advertising campaign using Google AdWords.

This approach ensures that you are appearing at the top of as many relevant customer searches as possible, dramatically increasing the amount of traffic to your website. Our PPC specialists know how to run a sleek campaign that gives you the best amount of traffic for the lowest cost per click.

Website Audit & Optimisation

All of the organic and paid work we do when delivering SEO and digital marketing for naturopathy businesses like yours will be ineffectual if the website it directs traffic to is slow, ugly, or non-functioning in some way. Our web developers are able to audit your website and identify redundant elements, or opportunities for content to be improved or create bespoke content designed to increase the relevancy of your website in Google search.

For example, apart from optimising the technical backend of your website and ensuring it runs as smoothly as possible, we will improve graphics, image placement, text size, and a whole number of other elements based on best practise web design principles. As part of delivering SEO and digital marketing for naturopaths, our web developers will ensure your website is as effective as possible at funnelling visitors towards making an inquiry.

Social Media Management

An important aspect of SEO and digital marketing for homeopaths is the management of your social media channels. You business accounts on websites like Facebook, Twitter, and Instagram can be an extremely effective tool for engaging with your target audience and building the authority of your business.

Our social media marketing experts know how to craft content that is going to be the most engaging for your audience. They also know how to effectively schedule when these posts go live, ensuring that you get the optimal amount of exposure without becoming an annoyance to your fans.

When out team delivers SEO and digital marketing for naturopathy businesses like yours, we ensure that your social media channels work to drive inquiries and turn your fans into paying customers. Instead of worry about remembering to post a new Facebook update or Instagram post, let us handle it all on your behalf.

Copywriting & Content Creation

Contemporary strategies used when delivering SEO and digital marketing for naturopaths benefit greatly from the creation of unique and engaging content to be both hosted on your business website and shared across other domains in the form of guest posting. This includes the creation of blogs and articles that provide valuable information to your target audience, something that Google will reward you with higher search rankings for.