Google Map Listings Can Enhance Local Business SEO Efforts
Improving SEO for a Local Business
Google ranking is primarily about quality selection. The more you understand about how Google ranks a website, both on page and off page in terms of quality, the better you are equipped in being able to push your website to a high ranking in a search page result. Utilising a firm that is an expert in SEO for local business will help you to compete with larger brands.
Google search engine page results are built from both on page and off page SEO, and from social media, forums, guest blogs, video referrals, and traffic driven from other sites such as reviews and directory sites.
Keywords are incredibly important, however they became overused in past search engine optimisation campaign efforts, creating lots of content on the Internet that was repetitive, irrelevant and difficult to read due to being keyword stuffed.
When it comes to being aware of Google rankings, it is important to take the mental position of creating a quality website experience rather than simply pushing out a website that takes up space, tries to entice people to purchase your product or service, and yet fails to deliver a solution that would tip a customer into a buying phase.
Google ranking is focused on content for site users, and everything flows from that particular concept. The best SEO company for Google is one who has taken the time, perseverance and dedication in creating the best SEO content using the right tools.
How a Google Map Listing can help your Local Business
Google Maps helps people in your area to find your business. Due to Google’s location based algorithm and the interconnection of its various platforms, a Google Map listing can also enhance the SEO efforts of a local business.
In addition to helping your SEO and showing people where your business is, a Google Maps listing means that Google will give directions to potential customers who want to come to you. All of this makes it much easier for you to attract more business.
Who is SEO Shark?
One of the prime marketing agencies for client engagement and brand hype in Australia and the Asia-Pacific region, we have offices all over Australia.
Our portfolio of satisfied clients and the account managers are able to provide expertise to a vast array of different industry types. We provide the best in-house digital marketing account and our services are efficient, cost-effective and bespoke.
Offering more than customer engagement applied across a wide array of digital channels, we have both industry standard tools, and innovative in-house methods to be able to push brand recognition and sales conversions higher for clients than other competing digital agencies.
Our reputation for professionalism and expertise is second to none. We are polished and focus on getting results. With regular reports provided to clients via account managers, and regular audits of campaigns, we can clearly demonstrate the effective, and the significant return on investment that clients will gain once signed up with our services.
This helps build trust, as clients can visually see what their investment has gained them, and this translates into more sales conversions.
With a reputation for creative innovation, we have the ability to both surprise and delight clients with repeated success results in sustainable and expansive business growth. When a business invests in search engine optimisation, through the right tailored solutions, choosing our services is a distinctive choice in choosing a reputable brand.
SEO Shark is committed to client success, and dedicated to quality and clearly measurable outcomes. Account managers can sit down individually with clients, and provide reports on how their campaigns are achieving success as they are being applied.
What makes SEO Shark Different?
Set apart from all other digital marketing agencies, SEO Shark has recognised that there are different sized budgets for marketing, and as a reflection of their commitment to client focus, we have created a series of packages which include a system of tools that will be applied to an enterprise website, and create growth and expansion for that business.
We work with businesses to ensure they grow and become sustainable. This includes managing customer reputation, and this is extremely effective; off-page SEO services include brand reputation management through public relations style activities.
Previously, only large sized corporate entities would have engaged public relations specialists, but this has now become open door policy to companies of all sizes, including sole traders.
Reviews that are publicly available on review sites and on services such as Google My Business, Facebook pages and other forums offer opportunities for customers to gain an idea as to the type of service they will receive from a company.
What is SEO?
Quality management processes, and project management principles are the foundation of search engine optimisation. Typically a business owner or sole trader is dissatisfied with their current marketing efforts, or has created a website and wants it to start generating income for him or her.
For this process to be effective, it requires the synergistic partnership of both the digital marketing consultant and the business owner. A business owner will have a particular budget in mind, and will work with the advertising accounts manager in order to create an effective plan, that is within the realm of reasonably negotiated costs and timeframes.
With budget in mind, and awareness of fiscal cash flows, SEO Shark has a number of SEO packages that suit different sized operational budgets, from the micro-trader to the larger corporation.
Using a digital marketing agency’s expertise to handle both customer engagement, follow up sales through various channels and pushing brand exposure helps a business owner free up time to be able to provide optimal customer service.
Search engines such as Bing, Yahoo, Google and others have a quality rating system whereby they rank websites on their quality. There are industry standard criteria assigned, and generally these include the following:
A better overall user experience on a website ensures that a high rating is applied when search engines send bots through to audit and evaluate a website.
If customers are offered an “experience” when they visit a website and spend a considerable amount of time on a site, this can be achieved through the proper application of SEO, and this results in better rankings on search engine results pages.
The Process of SEO
Off Page SEO
Off page SEO is the process where a website is pushed up in rankings through backlinking, placing links on other websites back to a site, or a particular page, so that a site is viewed as “authoritative” on a particular product, and this is done both manually, and through pushing content to content curation sites in order to gain systematic results.
There are a number of methods in off page SEO, and these include the use of social media and multiple other channels of customer engagement in order to provide off page SEO.
Traffic is alerted to quality content on a variety of high exposure places on the Internet, and this drives users to view the content on the website. Google measures web traffic on a systematic basis, and this improves site ranking.
On Page SEO
Keyword research regarding what end users are searching for is one of the foundational principles of on page SEO. Keywords are utilised throughout a website, and this draws the relevant audience through to a website.
The whole process is enacted from research and consultation with a client, and the pushes through to the actioning of strategies such as video creation, content creation in the form of blogs, app development can also be a way of end users receiving on page SEO through web views on apps downloaded, and many other creative ways of enhancing user experience.
Typically, a blog is a traditional way of creating SEO impact, and this is reflected through content which holds particular keywords, titles and also headers. Metadata contains these keywords, and the quality of the content is also associated with SEO application.
Why Google is so Important?
Google has set the standard in search algorithm quality ratings for at least five years, with the advent of some significant developments in other competing search engines such as Bing and Yahoo.
They have been working on giving back to their end users the best results that deliver relevant and meaningful content, and this means (with the push towards better quality) old methods of pushing search engine optimisation have become redundant.
Many web developers in former years used black hat SEO methodologies such as keyword stuffing in order to rank their websites; and as Google has released smarted machine learning intelligence bots, they have been able to better determine the quality of a site. Previously, a spider would simply crawl through a website or blog, and find relevant keywords or tags associated with a topic.
Readability, repetitive content, or keyword stuffing was often overlooked, and if keywords in the content were synonymous with the metadata in the header of a website, it was generally able to rank much better.
There have been books written in the previous decade regarding how to keyword stuff effectively, but with the constantly updated Google algorithms, these unsatisfying and unprofessional methods of performing search engine optimisation have become completely redundant.
Google has raised its value as a search engine, because they are thorough in the design of the search engine spiders, constantly pushing for quality, and integrating artificial intelligence into their page results. Google deliver consistent quality in the results returned.
Benefits of SEO
The advantages of applying quality processes to a website both on page and off page are multifaceted. The use of site improvement process, both on and off page with a business site or blog, is a superior overall client encounter with that website, and as a consequence to that business significantly improves.
Search engine optimisation, when connected over an extensive number of client engagement channels puts a business (or organisation) site before whatever number potential purchasers as could be expected under the circumstances.
Web optimisation concentrates on quality, in the choice of important content introduced both on page and off page, and the most significant kind of tools to use keeping in mind the end goal to: to push that brand to as many people as possible.
Video is a huge segment of Internet activity, and is representing a lot of SEO driven around the Internet. YouTube is an unimaginably substantial internet search engine, and furthermore gives an ideal chance to drawing in with potential customers and clients.
Site improvement likewise considers business notoriety; many digital marketing agencies overlook business reputation. SEO Shark ensures that all client input is overseen and coordinated into positive results. They actively search the Internet for reviews and feedback regarding their clients, and then address those in a positive manner.
Google spiders give data about client audits, and after that this evaluates where a site will be situated applicable to specific catchphrases. Web optimisation makes a more adjusted and better client experience, and it is imperative to have SEO both on page and off page evaluated.
Why It is Important to Use a Proper SEO Agency?
Digital marketing agencies push a lot of spam to new domain owners, promising all kinds of results without taking the time to fully understand and comprehend the circumstances of a client and their business.
They are often overseas agencies with lack of registration and regulation in the industry. Many customers have been increasingly unhappy with having parted with good money to these shoddy agencies, having ended up being blacklisted from having poor repeated content, and lack of adherence to proper quality standards.
Use of cheap digital agencies carries with it the risk of also being blacklisted off Google, because many of these false agencies use black market techniques and end up taking advantage of the ignorance of a customer.
Using a company with a good reputation, who is aligned with industry standards and a proven reputation, and a portfolio of other happy customers will assist in helping your brand to stand out as a trustworthy company. It is important to spend dollars on quality, rather than throwing good money after bad technique and risking it all on false economies.
SEO Shark is a Google Partner
Being a Google Partner, SEO Shark has access to exclusive trainings, support and tools provided by Google. The Google partnership makes us a trusted digital media provider.
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SEO Shark
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