Are you tired of seeing other businesses outpace you in the market? Get help with local SEO and digital marketing for fast food chains!
If you’re reading this page, then you already know how competitive and cutthroat the industry can be. Indeed, the rise of ethical consumption, such as vegetarianism and veganism has meant that many large-scale culinary conglomerates have been forced to adapt, change and modify their existing menus to cater for more diverse palates.
Even with these menu changes, many outlets and restaurants struggle to compete, especially when pitted against the established, global corporations, like McDonalds, KFC and Subway, which have devoted, loyal customers.
If your small convenience chain has just started its operations or you’ve noticed that your market share has been slowly dwindling, it could be because your online presence isn’t being optimised the way it should be.
This includes maximising the value of your social media engagement, your website and how you interact with your customers in the online space.
A BRIEF OVERVIEW OF
SEARCH ENGINE OPTIMISATION
If you’ve never heard of the terms “search engine optimisation” or “keyword optimisation”, then chances are your business’ website isn’t being fully utilised or developed. While the concept has changed rather significantly over time, its foundations remain largely the same. Beginning in the 1990s, optimising webpages is all about ensuring that the content on your website is organically created and tailored to common keyword phrases that web users generally use when researching online.
So, what’s the effect? By building higher levels of organic traffic to your page, your website will feature more highly on Google’s search listings. Getting onto Google’s first page is incredibly valuable, since most search users rarely navigate to the second page of listings for different keywords. This is because most users find exactly what they need (or very similar) on that first page.
SEO AND DIGITAL MARKETING
FOR FAST FOOD OUTLETS
WHAT WE DO
If you think services in SEO and digital marketing for junk food businesses could help galvanise and strengthen your online brand, then get in touch with a reliable team like SEO Shark today! How can we help specifically? Well, we can provide a range of comprehensive, specified and highly effective programs that will ensure that your keyword strategy will be fully optimised.
Indeed, we can develop a range of keywords that can be implemented into your online strategy. These keyword phrases can be broad, specific or even location-based, depending on your strategic preferences and goals of engagement. Here’s a great list of examples:
- Fast food near me
- Takeaway food in [suburb/city]
- Best fast food in [suburb/city]
- Junk food in [suburb/city]
- New fast food business
It is important to note that the above list consists of generic examples of what we could provide your business. Our keyword plans and strategies go through a process of comprehensive research and planning, so you can rest assured that the phrases we develop for your website will bring the most value to your firm.
However, that isn’t all we can help you with. In fact, our services in SEO and digital marketing for quick food chains are specifically designed to include other activities like social media engagement, blogging and other forms of content creation. In fact, social media is a fantastic way for takeaway restaurants and quick meal providers to reach out to their respective customers.
With the rise of meal delivery platforms, like UberEats, Menulog and Deliveroo, it’s no wonder that social media has exploded as a new form of consumer engagement.
THE BENEFITS OF A COMPREHENSIVE
DIGITAL MARKETING PLAN
There are many great reasons why you should consider developing SEO and digital marketing for your fast food business. If you’re still not convinced, here are some of the most practical advantages of getting in touch with a reliable firm like SEO Shark!
ENHANCED ORGANIC TRAVEL
One of the most direct benefits of keyword optimisation is increased organic travel. High quality SEO and digital marketing for convenient food providers can massively increase your website’s level of organic travel. This can be achieved via high-quality content, which requires writers with the capacity to write original and engaging content that is easily accessible and understandable to your target audience. Likewise, inbound strategies (like keyword strategies) still remain the most effective source of leads.
MORE STREAMLINED COSTS
We understand that the retail and hospitality sectors are struggling a lot in Australia. 2020 has seen some of the nation’s largest retailers and manufacturers struggle (like Holden), and a lot of that is to do with the fact that running an Australian business is incredibly expensive. Rent costs, supply costs and wages can cripple your profit margins, especially if your business is underperforming.
Fortunately, refined SEO services and digital marketing for fast food restaurants will ensure that your business is maximising its costs and getting the most out of your resources. Search engine optimisation services are incredibly cheap, especially compared to other forms of online engagement, like pay-per-click advertising.
CAN BE SYNERGISED WITH OTHER MARKETING ACTIVITIES
Effective SEO and digital marketing services for fast food retailers can easily be synergised with other advertising-based activities. Whether it be an online campaign, a series of television advertisements, sponsored content or the use of celebrity/opinion leaders, we can easily develop an online campaign that thematically works with the rest of your brand-building activities. We’ll ensure that there is seamless consistency across all your customer-focused efforts!
BETTER CLOSE RATES
It’s one thing to get more users to your website, it’s another thing to get them to purchase your meals. Outbound leads consistently generate low close rates (generally below 2%), whereas SEO-generated leads possess a close rate of almost 15% on average. As a result, if you want better conversion rates, you simply must have a comprehensive, well-thought out online strategy.
STRENGTHENS BRAND CREDIBILITY
Another thing that’s great about keyword optimisation is the fact that it can strengthen your brand’s credibility in the public eye or social media space, while building awareness of your firm’s offerings (like menu, specials etc). If you are ranked in the top 3 spots on Google’s search listings, users will begin to view your business as a “market leader”, which creates positive connotations for your brand.
Likewise, online users will begin to recognise your brand or website, especially if they come across it more and more frequently. This ensures that your business is more readily found and located by those wanting to try your product range!
LONG-TERM STRATEGY
Search engine strategies are also highly effective because they are tailored for long-term gains. This is an important distinction it has with other branches of digital marketing. While website optimisation can take a while to take effect, it can be highly lucrative over time. The length of time it takes to be effective is predicated on several factors: the industry you operate in, the number of competitors and the size of those competitors.
Because the fast food sector is highly saturated and varied (consisting of many different providers), the turnaround time from the deployment of the strategy to seeing results could be a bit longer, especially if your competitors are also engaging in keyword optimisation.
WHAT MAKES SEO SHARK THE BEST?
So, what makes our firm one of the best in the business?
With over 10 years’ worth of experience in the field, our firm has gradually built a formidable reputation for success,
which stems from our commitment to each and every single one of our clients.
INNOVATIVE
As a firm that provides effective SEO and digital marketing for fast food restaurants, we are at the forefront of innovation within this industry. As is customary with most businesses, innovation is at the heart of creating new services and value for customers. We are constantly looking for new ways in which we can help our customers directly, whether it be via new processes, different approaches to Google’s algorithm or internal changes to our workflow.
CUSTOMISED PACKAGES
One thing that we do very well is our packages. We understand that businesses of different size, scale and scope will have varied budgets and objectives when it comes to creating a great website. Because of this, we put a high priority on providing our clients with packages that suit their specific needs, values and wants. We are more than willing to customise our packages to include/omit certain types of services. Just speak to one of our friendly employees today!
FRIENDLY, PERSONABLE STAFF
As outlined prior, our staff are friendly and personable. We’ll be honest and upfront about where we can help and when we can’t (which is very rare). We’ll schedule meetings that suit your needs and always be prompt and polite when providing advice.
RELIABLE
Finally, we pride ourselves on our reliability and commitment. At the end of the day, we know that all customers and businesses want is honesty. This is why we are always transparent in everything that we do and are always available when you need assistance.
Feel like your restaurant
could do with a boost?
Check out our services in SEO and digital marketing
for fast food stores today. Don’t hesitate to get in contact!
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
SEO Shark is rated 4.7 out of 5 stars | 54 Reviews from Google