Improve online outreach and expand your client network using our personalised SEO and digital marketing for early childhood education campaign.
We help our clients get more business and more money with our SEO and digital marketing for early childhood education services. We offer essential tools for online outreach and brand awareness.
Think about it – if your prospective clients do a search for “quality daycare near me” and your business doesn’t pop up in the results, are they going to call you? No!
Increasing your website’s search engine ranking is vital for making sure people find your business instead of your competitor’s. But getting onto the first page doesn’t happen instantly. It takes a dedicated team of SEO and digital marketing for nursery school experts working for weeks (or months!) on end in order to get your website near the top.
But if you’re serious about getting your website onto the first page of Google, we can make it happen.
Why get SEO and digital marketing for preschools
Increase your website’s visibility, hits and conversion rate
Did you know that the vast majority of SEO and digital marketing for preschool websites don’t get an iota of hits from search engines? Meanwhile, the 5 top results get around 70% of the attention.
Hence why being on the first page is crucial for getting noticed. When you choose us, you can expect more:
- Organic traffic
- Leads
- Conversions
- Brand awareness & reputation
- Returns on investment
But how do we do this?
The strategies we use
How search engine optimisation works
Our SEO and digital marketing for daycare centres involves a range of strategies, with perhaps the most essential being keyword research. Keyword research requires us to identify the search terms your business will benefit from targeting most. These are different for every client, but some examples include:
- “pre-k in Ryde”
- “nursery school near me”
- “best preschool in Sydney”
- “early childhood education reviews”
- “affordable daycare in Western Sydney”
After establishing the ideal search terms for your company, we’ll then get to work on optimising your website for SEO and digital marketing for pre-kindergarten schools. This is done to help search engines recognise your website as a quality resource for those search terms and rank you higher for them.
We perform a number of techniques over the next few months including competitive analysis and link building. You should start to get more traffic and clients over the coming months as your Sydney search engine ranking improves.
Our SEO and digital marketing for nursery schools makes use of ethical, white-hat strategies including:
Website Optimisation
We optimise your website for search engines. This makes it easier for them to crawl and makes them more likely to rank you higher for your targeted keywords. Sites like Google assess a number of factors in the ranking of a website, such as the quality of its content, its level of mobile-friendliness, and other technical factors.
Keyword Research
Determining the right keywords to target for your company involves asking questions and getting to know you and your brand, values and goals. We consider the data, too – such as what search terms people are looking up and how many searches are being made. By gathering all this data we are better equipped to make the right decisions regarding your SEO and digital marketing for early childhood education campaign.
Competitor Research
Figuring out what your competitors are doing and what you can do better is a great way to help you stand out and reach your potential. For example, we might establish that your competition offers a particular service that you do not. From there, we can decide whether it would be beneficial for you to offer that same service, or to offer another service as a point of difference.
Link Building
This is the process of having other websites include links to your own website. Having more links makes it more likely that search engines will rank you better in results. Our SEO and digital marketing for daycare centres involves partnering with other websites and creating guest blog posts for publications in order to build links.
SIX STEPS TO SUCCESS
Boost website traffic in six steps
Step One: Get free quote
After completing our form or sending us an email, we’ll get back to you shortly with a quote on the house. We’ll also call you up to discuss your needs further.
Step Two: Accept proposal
Once we’ve had a discussion we’ll send out a customised SEO and digital marketing for early childhood education campaign proposal within 1 business day. We ask that you read it and get back to us if you’re happy to go ahead with it.
Step Three: Campaign research
If all is good, we’ll begin with a competitive analysis and start doing our keyword research.
Step Four: First instalment
After receiving your first monthly instalment, your SEO and digital marketing for pre-kindergarten campaign will officially start. You’re free to cancel it whenever you like, though we think you’ll want to stick around once you see the results!
Step Five: Campaign begins
The campaign can take several months to complete depending on what we have arranged together. This involves using all the white-hat techniques we mentioned earlier, which will help increase your search engine results rankings.
Step Six: Results
Sit back and be patient and within a few months you should start to see more website traffic and more clients. The longer you have had your website up for, the more likely Google will rank you higher as they view you as more trustworthy. SEO and digital marketing for preschools results generally get better over time as long as you continue to work with us so that we can maintain and keep increasing your ranking.
BLACK-HAT TACTICS
The bad guys of the online world
Ever wondered what black-hat tactics are and what’s so bad about them? Essentially, while they’re not generally ‘illegal’ per-se, they are quite dodgy and insecure ways of increasing your search engine ranking. Black-hat techniques manipulate search engine rules, temporarily boosting your visibility. But search engines like Google tend to catch onto what’s happening pretty fast and rectify the situation by penalising or banning your website – not something you want to happen.
Black-hat SEO and digital marketing for pre-k tactics tend to be poor quality and spammy in nature – they don’t provide value to your audience. Some examples of such techniques are:
Plagiarised content
Copy and pasting an existing blog post and publishing it as your own is considered plagiarism, and isn’t something that search engines take lightly. You’ll be caught out pretty quickly and could be penalised or disqualified for it. Your content should be original and valuable, so don’t bother plagiarising – make your own SEO and digital marketing for daycare content or pay a writer to do it for you. This will encourage your audience to trust and value your company.
Manipulating structured data
This refers to the practice of dishonestly altering the way your content shows up in search results – i.e. providing misleading information about your business, such as by giving yourself fake 5 star reviews and putting this into the structured data. This SEO and digital marketing for pre-kindergarten tactic is a great way to penalise your website.
Cloaking
Presenting different content to your users and the search engines is called ‘cloaking’, and is a practice done by spammy companies trying to get content to rank highly for multiple search terms which aren’t at all related.
Invisible keywords
This involves hiding search terms on your web page through altering the text colour in order to blend in with the background. It results in users finding your website through search engine results, clicking on your website and realising that your SEO and digital marketing for nursery schools content has nothing to do with what they just searched up.
Comment spam
Despite being quite an outdated black-hat tactic, comment spam still occasionally happens. It involves posting links to your website in the comment area of a website or blog, and is highly spammy and annoying. Search engines tend to find and delete this stuff quickly, so do try to avoid it.
Keyword stuffing
Cramming as many keywords as you can into one article is terrible practice – it’s annoying to read, feels fake and can get you into trouble with search engines. An example of doing this is:
“If you want trustworthy childcare in Annandale, we’re your team. We offer the best childcare in Annandale. For quality childcare in Annandale, give us a call.”
Rather than repeating keywords, your SEO and digital marketing for daycare campaign should use just the right amount of them and strive to create informative content that focuses on the topic rather than the keyword.
Why use us
Become one of our many satisfied customers
- Cost-effective, long-term advertising results
- Customised SEO and digital marketing for early childhood education campaign
- White-hat techniques which follow Google’s guidelines
- Say no to dodgy black-hat tricks which can result in penalties and bans
- Gain valuable, original content that your audience will treasure
- Enjoy improved traffic, conversion rates, brand awareness and brand authority
Summary
Our SEO and digital marketing for pre-kindergarten is proven to get results. If you’re ready for your business to reach its maximum potential, give us a call – we’d love to say hi!
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
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