SEO Services
We use honest strategies to best optimise your search engine visibility. The website sites are found on the first page of a Google search, so our job is to ensure that you get there.
SEO Services for E-Commerce Websites – E-Commerce SEO Agency
Who is SEO Shark?
SEO Shark is an affordable and honest digital marketing agency. We offer a variety of services which include SEO services, PPC management, social media marketing, digital marketing, reputation management, celebrity engagement, creative services and web development.
We are an Australian company designed to specifically increase the overall visibility of your brand. We understand that quality internet traffic and brand reputation are important to online success.
We are the professionals at creating strategies to help your business achieve its goals. We are a friendly and reliable team who pays detailed attention to your projects and to the management of your band.
What Makes SEO Shark Different?
Years in the Business
Here at SEO Shark, we have over 10 years of experience. We have seen trends come and go and use our experience to best know which methods withstand the test of time.
With over a decade of success, this means we can confidentially tackle a variety of digital marketing needs and are confident in keeping up with the ever-changing art that is search engine optimisation.
A Variety of Services
Instead of offering one service, we offer several in order to give your business the best chance possible. We are flexible in our offerings and can tailor a package to best suit your company’s needs. We understand that every brand is different, so we treat every client individually to ensure quality results.
Realistic Goals
Instead of promising the world overnight, we only make assurances that we can keep. This way, you can be safe knowing that your money is getting spent on exactly what is promised. We will never sugar coat how long it will take to achieve goals but at the same time, will do everything in our power to achieve the ideal results.
We Practice Honesty
It is important for us to be up-front with our clients, so you can expect to have candid conversations with us about how to best achieve results. We do not outsource services or your information to offshore service providers. You can have peace of mind that all of our staff are dedicated, experienced and based in Australia.
Google Partners
As a Google Partner, we are recognised professionally by the world’s leading search engine provider. This means that we only use techniques that are compliant with Google’s guidelines, so you will never have to worry about being penalised or excluded from Google’s search results.
Our team know the best strategies to use to ensure that your website is reaching the highest rankings possible in search engine results.
What is SEO?
SEO is short for Search Engine Optimisation. A search engine website (such as Google) is now the primary way consumers identify and decide on their purchasing decisions.
Gone are the days when people used Yellow Pages, instead, the majority of people rely on their smartphone when they need information.
Because of this, it is important for businesses to show up in these search engine results. It has been shown time and time again that the ranking of an organisation can make business earnings either thrive or dive.
But not just any website can show up first on search engine results. Search engines have complex algorithms to ensure that the most relevant and legitimate websites are been shown to the consumers.
This is where SEO steps in. Search engine techniques can help a business best increase their online presence and in a legitimate way.
Benefits of SEO
Leads generated by this method tend to be more reliable and profitable than leads from paid ads. This is because optimisation techniques are a more organic way to reach people.
As this technique is all about quality and relevant links that lead back to the website, it is a legitimate way to reach people in your target market. It also costs less to opt for this option instead of pay per click.
SEO only requires time and resources to manage which our friendly team are here to take care of. One of the greatest benefits of SEO is that it is a long-lasting strategy.
Disadvantages of SEO
As search engine algorithms are always changing, techniques and tactics need to constantly be updated. This keeps our team here at SEO Shark on our toes. Having said that, including optimisation techniques into your regular marketing is the first step to combat this.
The Process of SEO
On-Page Optimisation
On-page optimisation refers to everything that is including on a websites page that helps increase visibility. On-page practices include optimising titles, URLs, keywords and a sites HTML code. It also includes relevant content.
It is vital for a website to have plenty of content that answers the query that is entered in a search engine bar. High-quality images are important, as are internal links. Our expert team can fix your website and discuss strategies going forward to ensure you have the best on-page optimisation.
Off-Page Optimisation
Any off-page activities that increases your websites visibility is known as off-page optimisation. One of the most common off-page optimisation techniques is known as link building.
This is when another website will share a link from your website. It is best to have genuine and relevant websites share your links in order to not show up as spam.
The more relevant the link is to keywords, the better the results. We use organic strategies here at SEO Shark to ensure that you are best utilising off-page optimisation techniques.
How can SEO help E-Commerce Websites?
When it comes to an E-commerce website and search engine techniques, there are a few more things that come into play. Our team will create a more customised marketing plan to ensure that an E-commerce website doesn’t look like spam to Google and more potential customers are reached.
There are small but important things that need to be remembered when increasing visibility for an E-commerce site, and one of those things is to ensure that there is no duplicate information anywhere.
While this can be hard as product descriptions and pictures are often the same, Google doesn’t understand this and can often read this as spam. It is easy enough to avoid this by simply figuring out how to say the same thing but in a different way.
Our expert team can help your business with this to make sure your website doesn’t have any duplicate content. We can also help by ensuring that your content is unique.
One of the fastest ways to get unique content is by including product reviews on your website. It can also show potential customers that their thoughts are cared about and this will create trust.
Important Things to Be Aware of When It Comes to E-Commerce Websites
As well as making sure that there is no duplicate content on an E-commerce site, and creating unique content, there are some other things that are important to be aware of.
A great way to include extra keywords that a potential client may be searching is by including ALT tags on each individual image on a website. This can be time-consuming and tedious but is so important and an easy way to increase visibility.
Our team can take over this task and will know what keywords are best to use. It is also important that a website has a quick download speed. Google is focusing more and more on the speed of the website as it is important that customers have a quick and easy experience.
That has been research that shows that if a shopping cart takes more than 3 seconds to load, over 40 percent of shoppers will abandon the cart.
Our team can work with you to best ensure that your website is up to speed and that you aren’t missing out on potential customers.
Why it is Important to Use a Proper SEO Agency?
While it is easy enough to implement basic techniques yourself, it is important to use a proper digital marketing agency. Using the appropriate agency means that you will not have to worry about showing up as spam to Google.
Furthermore, it is likely that your competitors are using an agency, so to get ahead it is wise to also seek out help. If you come across a company that claims they can help you reach number 1 on Google overnight or that they know all of Google’s algorithms, then they might not be a proper agency.
It is also useful to avoid companies that offer free services as they are likely just trying to get you to pay for something else down the track. A proper agency will also still encourage your business to use other marketing strategies.
SEO is just one piece of the puzzle, and all pieces are equally valuable. A reputable company will also ensure that good quality links are shared in order to avoid a penalty from Google.
At the end of the day, a legitimate company such as our team here at SEO Shark will use honest methods that reach organic customers and will never make any unrealistic promises.
What Steps do I Take Next?
The next step to take is to contact one of our friendly team members to discuss your websites search engine needs. A quote will be provided, and we can discuss the different packages we have on offer.
We can even tailor a package to meet your individual needs. Once a package is chosen we then research what keywords are best to use for your business.
Once these keywords have been agreed upon the real fun begins. Our team will begin to implement our best strategies and you will begin to see positive changes in your website over time.
SEO Shark is a Google Partner
Being a Google Partner, SEO Shark has access to exclusive trainings, support and tools provided by Google. The Google partnership makes us a trusted digital media provider.
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
SEO Shark is rated 4.7 out of 5 stars | 54 Reviews from Google