Pay Google for Top Search Results
Getting your Website to the Top of Google
Many businesses of all types wish to have their website show up first in Google search results. Ideally, they will show up first when a few different search terms are used. For example, a law firm may like to show up when “Lawyer Sydney” is typed into the search bar as well as “Law firm Sydney”.
Some companies choose to pay for sponsored posts that show up at the top of a Google search for their search terms of choice. While this can be a successful method, many choose to hire a digital marketing company to take care of their search engine optimisation (SEO) needs.
This is because optimisation techniques have a good reputation for attracting organic visitors to a site, especially for those who have negative feelings towards advertisements. Optimising a sites visibility can take a little longer than paid ads, however, is a tried and true method that is more likely to garner results long-term.
As it is vital for any businesses to get to that first page of search results, looking into SEO services can be a wise move. A professional company can help any website improve their on-site and off-site presence, so they can experience the benefits of more visibility, such as an increase in brand awareness and a boost in sales.
A great digital marketing company will have a positive track record of helping businesses, and will go above and beyond to help with all online marketing needs.
To best get a website on the first page of Google results, contact us here at SEO Shark to chat to one of our professional team members and receive an obligation free quote.
Who is SEO Shark?
Here at SEO Shark, we are a team of people who are extremely passionate about all things online. We love to research the latest trends and are constantly learning about the ever-changing algorithms that Google has.
We are a tight-knit group who cater to the digital marketing needs of many organisations. In order to best utilise the internet, we offer a variety of services, not just optimisation methods.
As well as SEO services we include PPC management (such as Google AdWords), social media and digital marketing, reputation management, celebrity engagement, creative services as well as web development and hosting options.
SEO Shark is a company that strives to do things differently and gives companies the peace of mind that the job will be done efficiently.
Businesses seek our support because they want to be found on the first page of Google and other sites such as Bing and Yahoo. We are confident that we can achieve these results, no matter the size of a company or the type of services offered.
What Makes SEO Shark Different?
As a leading online management company based in Sydney, we have over 10 years of successful experience. This sets us aside from the rest.
Our knowledge allows us to understand that we need to keep up-to-date with trends and well as continue to use the methods that have withstood the test of time.
We have excellent ratings with 4.9/5 stars on Google Plus and 8.8/10 stars on Trust Pilot. Our professional and passionate staff are all based in Australia and we never outsource work or contact information overseas.
We also find that our clients enjoy our flexibility. While we offer different packages, these packages can be tailored so they can suit any business, big or small. We are straight forward with all of our clients and will never beat around the bush.
We don’t offer anything that we know we cannot complete and we are realistic with the timeframe it will take to garner desired results. Our company is also a Google Partner meaning that we are recognised by the world largest search engine provider.
This also means that we completely understand what techniques can be used and what cannot be used in order to avoid having a website register as spam by Google. This can even lead to a penalty from Google.
On top of all of that, we have also managed to get the first page of search results ourselves with the search terms “SEO services Australia”, “SEO Company Australia” and “SEO Australia”.
We are extremely passionate about mentoring businesses on how they can grow their online presence and achieve the search engine results that they desire.
What Exactly is SEO?
Search engine optimisation includes techniques that help a website rank higher in search engine results. The reason why this is so important is that almost everybody uses a search engine to ask a question or find a business or product.
Because of this, it is imperative that a site reaches that first page of results. Research has found that most consumers do not look past the first page, this means that it is crucial to have the highest ranking as possible.
Common optimisation techniques are creating regular content on a website, including short-tail and long-tail keywords, including good quality pictures, and sharing page links to other relevant websites.
Our job as a digital marketing agency is to help people save time and money by managing these techniques for them.
We can create regular content that includes keywords, we can access the health of a current site and make strategies on how to improve it, we can share links to reputable sites and we can include relevant ALT tags on images.
Whatever is needed to be done, we know how to do it, and in a way that will reach people organically rather than spamming them.
The Process of SEO
On-Page Techniques
On-page methods refer to anything that is completed on a website that will increase visibility. This can include ensuring that a site is mobile-friendly, and that is has a sufficient download speed.
High-quality images can be sourced, and titles, links, keywords, and code can be optimised. Regular and relevant content can also be created on an ongoing basis such as blog posts, webpage, eBooks and more.
Our team knows exactly how many words need to be included in online content, to best be picked up by Google as well as how many keywords need to be used.
Off-Page Techniques
Off-page page methods refer to anything that helps a websites visibility that occurs outside of a website. This may include adding a site to a web directory, sharing links to other relevant blogs and including links on social media accounts such as Twitter and Facebook.
Off-page methods are just as important as on-page ones and when are used together they can be powerful optimisation tools.
What are the Benefits of SEO?
Increasing optimisation can lead to more sales, more brand awareness, more website visitors and an increase in inquiries. Search engine techniques are also a gentle way to reach people instead of getting in their faces with advertising.
These techniques are also a more cost-effective way to increase visibility rather than paying for ads. This is still the case even when hiring a professional such as our team here at SEO Shark.
It is a great option to use for small businesses that are competing with larger companies, and can be used by larger companies looking to reach a specific market.
Whatever the size of the organisation, and whatever the type of services or products offered, everybody can experience the benefits that increased awareness has to offer.
Are There any Disadvantages?
As with anything, there are upsides and downsides to visibility techniques. As Googles algorithms are top secret and extremely complex, many do not know how to implement optimisation methods or simply give up.
Furthermore, small organisations often struggle to keep up with larger ones who tend to spend more money on digital marketing services.
However, this doesn’t mean that these techniques should be avoided, they can still benefit a company, even if they are on a smaller-scale.
Why is it Important to be on the First Page of Google?
As research has shown that consumers very rarely scroll past that first page of results, it is vital to ensure a website shows up on that first page.
Furthermore, many people do not scroll down at all, making it ideal to be at that top spot. It is important to show up in that first place for a few different search terms, as potential clients may be typing a few different things into a search bar.
Companies that have that top spot are the ones that are more likely to thrive and enjoy an increase in sales. This doesn’t mean that one business is better than the other, but a business that is seen more is just more likely to receive more sales.
Our professional team has this first-page goal in mind when we are discussing needs with a client as we understand just how vital it really is.
Why do you need SEO to get to the First Page?
Unless someone is going to pay for ads, visibility techniques are required to reach that top spot. These methods will ensure that Google notices one website above another, and will register that site as relevant to certain search terms.
Without regular content, good quality links and other optimisation basics, it is almost impossible to have a high ranking in search results.
For anyone who finds this too overwhelming, we are here to take the stress out of reaching that top spot. With over 10 years of experience and an extremely efficient team, we are confident that we can get any site hitting their ranking goals.
Why it is Important to use a Proper SEO Agency?
Improper companies often claim that they can get the top spot on Google overnight. When these types of claims are made two things usually happen.
The first is that the business is a fake and nothing will occur, the second is that the business will pay for ads or clicks.
While paying for ads can be a legitimate way to increase awareness, it can also be done unprofessionally and as soon as the ads are no longer paid for, the top spot will go away.
Instead of wasting time and money on illegitimate organisations that makes unrealistic promises, it is important to use a proper SEO agency.
A proper agency will work with Google to use methods that are not spam and are reaching people that are genuinely interested in that topic. A good agency will be in it for the long haul and will instead achieve long-lasting results.
Our company has personally proven success and has many testimonials to back this up. This needs to be considered when choosing an agency that offers digital marketing services.
Important Things to be Aware of When it Comes to Getting on the First Page
When it comes time to getting on the first page of search results, there are a few important things to be aware of. It is important not to overstuff website content with too many keywords. Search engines will register this as spam and a penalty may even apply.
It is vital to only include a certain word or sentence about three to five times to avoid this. It is also important to be aware of the timeframe it may take to get onto the first page. Those who are patient and are ready to tackle their digital marketing long term will see the best results.
Why Choose SEO Shark?
As a company with over a decade of experience, we believe that we are one of the ideal digital marketing agencies out there. We take pride in our Australian based approached and extremely passionate about web marketing.
With proven results and fantastic feedback, we are confident that we help any business achieve their goals. For anyone who is still not sure, they can contact one of our professional team members for a chat to see how we can best offer our amazing services.
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
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