Online Marketing Services for Small Businesses
Online marketing is an essential when it comes to small business. Without it, a small company may never be seen by potential clients and will never take off from the ground.
When starting a business or working with a small company, it is imperative to look into online marketing services as it can help increase a business’s visibility.
Seeking the support of a professional is an easy way to save time and money, while still reaching desired goals. As almost everyone in this day and age uses a smartphone, tablet or computer, it is vital to be reaching these people while they are using the internet.
A great digital marketing strategy can be implemented to gently reach potential customers while they are using the web.
A small business that seeks professional support compared to a small business that does not, is almost certainly more likely to have more traffic, increased sales, and better brand awareness.
Who is SEO Shark?
For those who haven’t already heard of us, we are a digital marketing agency with a difference. We are a team of experts who take care of a websites needs in order to reach as many people as possible.
We are proudly Australian and never outsource our work overseas. We pride ourselves on our years of experience and are an affordable, reputable and honest company.
When working with us, companies will receive support with SEO services, PPC management, social media marketing, digital marketing, reputation management, celebrity engagement, creative services and web development.
As a Google Partner, we get the best insider information that helps us create successful strategies to help any business achieve their marketing goals.
What Makes SEO Shark Different?
We are a company with a twist. Our mission is to be as honest and straightforward as possible to our clients will never leave with a sour taste in their mouths.
Unlike some other companies we will always say it like it is, and translate a realistic time frame in which it takes to achieve marketing goals. We take the time to work with clients and establish their individual needs and we develop packages that will suit everybody.
We are even flexible with our packages and can create distinctive options for specific businesses. While we work very hard in what we do, we will not promise results overnight and will also teach a company tools to use in the long run.
We are in it for the long-haul and know that search engine optimisation is always changing. We are constantly learning and updating our methods in addition to using the strategies that are tried and true.
Instead of putting all of our eggs in one basket we offer a wide variety of services to make sure all of the bases are covered. Potential website visitors can be reached in different ways and found in different places, so it is important to not solely focus on one avenue.
Furthermore, we are a certified Google Partner, so we are able to ensure that we do not use strategies that will make a website be marked as spam by Google or even penalised.
We are a digital marketing company that can be trusted, and that is why so many people choose us to support them with their online presence.
What is SEO?
SEO stands for Search Engine Optimisation and is a process that helps a website show up in search engine results. When a potential client is looking for something in Google, it is important that a website shows up in that Google search.
The companies that Google think are the most relevant are the ones that will be shown first. Research has found that the higher a company shows up in a Google search, the more website visitors (and so customers) that business will have.
This is where we step in. We use optimisation techniques to help a website rank higher in search results and experience the benefits of more visibility. We do this will a variety of techniques that are all used together to achieve the best results possible.
The Process of SEO
When referring to search engine optimisation there are two different types. There is on-page optimisation and off-page optimisation. On-page includes anything that is added to a website that improves that sites visibility.
This could be including relevant keywords, having up-to-date content, inserting ALT tags into images and ensuring the site has adequate speed. Off-page techniques refer to anything that helps a websites visibility that isn’t included on that site.
For example, website links that are shared to other relevant sites. This can also include listing a site in a relevant online directory.
There are many different strategies that can be used on-page and off-page that will improve a sites visibility, improve Google rankings and attract potential customers. We are confident with all of these different processes, and are here to help.
How can SEO help Small Businesses?
A small business will want to do everything it can to launch off the ground. While a good product or great customer service is a must, digital marketing is also an essential.
As small companies are competing against larger corporations, it is important to do everything possible to stand out from the crowd. Optimisation techniques can be extremely beneficial as they help a website become more visible to potential customers.
When working as a sole trader or with a start-up company there is much to do, and it can often get overwhelming.
This is when chatting to one of our team members here at SEO Shark can help. We can create a package that suits a company of any size and help take the stress out of digital marketing.
Benefits of SEO
There are many benefits to be had when implementing optimisation techniques. Not only can sales increase but more emails can be collected for a database or newsletter list.
Leads generated by SEO are often genuinely interested in that business and so is a great way to increase organic traffic in a specific target market. Furthermore, it can be a more cost-effective technique to use rather than print marketing such as newspaper advertising or billboards.
Search engine techniques are also cheaper than pay per click options, which also don’t work long term. Once someone stops paying for ads or clicks, they can often find themselves going down the Google rank once again.
It is important to be wary that techniques are often changing as the Google algorithms change, and it is crucial to not overdo it, so Google reads a website as spam. Our professional team know how to not cross that line, so the benefits of SEO can be had without any drawbacks.
Why it is Important to use a Proper SEO Agency?
Improper techniques can lead to a website receiving a penalty from Google. Google do their best to make sure that only the most relevant and reliable websites are shown in search engine results and do not want spam websites to be shown.
This can occur when too many links are shared or if links are shared to non-relevant websites. This can also occur if too many keywords are used a high number of times on a site, or if duplicated information is used.
Seeking out the support of a proper agency can prevent any mishaps from occurring and can create time to do the other important things that are needing to be focused on in a small business.
Important Things to be Aware of When it Comes to Small Businesses
When creating or working in a small business it is crucial to appear in Google searches in the businesses local area. This is why our team do not outsource our work overseas. We focus on strategies that will improve local visibility in order to get the best results.
As Australians, we know the country like the back of our hand and are able to easily research any area that we need to.
When someone uses a Google search, the results will not only show them the most relevant and reliable companies but also businesses that are local to them.
This is why it is imperative to seek the support of an agency, as they can help a website reach their local area.
Why do you need SEO to get to the First Page?
Unless someone is going to pay for ads, visibility techniques are required to reach that top spot. These methods will ensure that Google notices one website above another, and will register that site as relevant to certain search terms.
Without regular content, good quality links and other optimisation basics, it is almost impossible to have a high ranking in search results.
For anyone who finds this too overwhelming, we are here to take the stress out of reaching that top spot. With over 10 years of experience and an extremely efficient team, we are confident that we can get any site hitting their ranking goals.
What Other Services do we Offer?
We understand that only focusing on search engine techniques will not garner the best results. Because of this, we offer an array of digital marketing techniques to suit everybody.
While some companies need their main support to be in SEO services, where we can best optimise the visibility of a site, others may be needing help with PPC management.
This involves using pay per clicks in an honest and responsible way to increase a company’s sales while also exposing them to more people.
Other companies will wish to learn how to best utilise social media. As well as educating about how to best to this, we can also create a social media plan that will see a business using social media to its full potential.
Creating a full digital strategy is often sought after as our team can figure out the best way to increase customers and website visits.
We also believe that a business’s online reputation is of the utmost importance. Our team helps companies who may have a few bad reviews online get back on their feet. We also give strategies to help increase a positive online reputation.
Further services we include are things like celebrity engagement. There are many personalities online who have a high number of followers on Facebook, Instagram, Twitter as well as newsletter subscribers.
We use a special program that seeks out online celebrities that align with a business and then contact them to organise a promotion strategy.
They will then share a website to their social media pages or website and increase the likelihood of their followers visiting that website. For those looking to work on their businesses aesthetic or theme, we can also cater to those needs.
We can offer logo design, website design, videos and custom animations as well as web development. We offer a variety of hosting and website creation services and can tailor our service to meet the needs of everyone.
Why Choose SEO Shark?
For those who are still not convinced of the quality of our services, let our results speak for us. We can provide a case study example, we have worked for O’Sullivan Legal in Sydney and have achieved amazing results.
They can be found in a Google search by typing in the terms “family lawyers Sydney CBD”, “divorce solicitor Sydney” “family lawyers Sydney” and more.
Since working with us, their website had an increase of inquiries by 395%. Website traffic was increased by 864% and the number of clients increased by 290%. Their revenue was expanded, and their brand awareness increased.
We achieved this by optimising their content, creating friendly links, removing any duplicate content, creating and enhancing a sitemap, creating additional content, enhancing internal links, optimising headings and tags as well as setting up an account for them in Google analytics.
Because of all our hard work, the website began to experience the benefits within a month. At the end of the day, it is up to the individual if they wish to seek out the support of our passionate team.
We are confident with our services and take a genuine interest in the latest optimisation techniques. For anyone who is curious about our services, they can easily contact us to arrange an obligation free quote or simply contact us for a chat.
While we do not offer ridiculously inexpensive prices, as we know the value of our services, we do offer extremely competitive costs that will help companies choose us when it comes time to selecting a digital marketing corporation.
We have even successfully used our own strategies to improve our personal standing in search results with several different search terms.
As a Google Partner with years of experience, glowing testimonials, proven results, an honest approach and variety of services, we can proudly say we are one of the top in the business.
Get in touch
t: 1300 732 002
Address: 61/104 Bathurst Street Sydney NSW 2000
SEO Shark
SEO Shark is rated 4.7 out of 5 stars | 54 Reviews from Google