Over the past few weeks, Google have updated their Search Quality Rater Guidelines. For SEO strategists, it is important to know if this will have an effect on your rankings and if your approaches require modification. While the changes are important to keep in mind, the good news is that they will likely require little adjustment from you. Read on to find out more about what these changes are and what they mean for you and your website. Read more

As the year reaches its second half, merchants are preparing for the imminent holiday shopping season. In response to this, in order to make online shopping easier for both customers and merchants, Google has announced the release of a set of brand new promotional tools. Due to the consistently increasing popularity of online shopping, these tools will be introduced to assist consumers in locating the best discounts and deals. Read more

Google’s Page Experience update has officially begun rolling out this week. The rollout is due to be completed by the end of August and will include changes to the way in which Google ranks webpages. According to Google, the update won’t “play its full role” until the end of August and is instead being gradually introduced. The update will affect websites globally and it is important to prepare yourself for the forthcoming changes. Read more

Distributed Denial of Service (DDoS) attacks are on the rise. Find out everything you need to know about them and how you can protect you and your business from falling prey to them. Read more

Microsoft has recently announced their new advertising solution, Unified Smart. A range of key advertising tools will be available in one convenient place. This has been announced as an attempt to accommodate for all businesses, small and large, as businesses will only pay for their ad spend, not management or service fees. Read more