Hire us to take care of SEO and digital marketing for your employment agency
Hi and welcome to SEO Shark, the #1 choice when you need effective and affordable SEO and digital marketing for recruiters and recruitment agencies. We know that this is a highly competitive space and that appearing first in search makes all the difference when attracting new leads.
We are a highly experienced team of digital marketing gurus, social media marketers, content specialists and web development technicians that provide our clients with everything they need to get their business to the first page of Google results. This includes helping to guide you through the stages of keyword research, website optimisation, and running a Google AdWords campaign + more.
Firstly, if you’re unsure what exactly SEO is – read our page ‘what is SEO?’.
SEO and Digital Marketing for Employment Consultants – How we work
Discover how we approach SEO and digital marketing for recruitment firms
As consultants, we take a holistic, comprehensive approach to all the work we do for our clients. There is no secret magic trick or insider Google knowledge to leverage – we achieve success by delivering consistent optimisation work that plays by the rules.
While some other firms might be tempted to take shortcuts in order to achieve faster results and charge their clients more, we believe in taking an honest approach that produces sustainable, long-term results for our clients that don’t disappear after a week. When you work with us, we don’t just get you to page one of Google, we help keep you there!
With all of that in mind, the following lists the primary work we do for our clients who need SEO and digital marketing for an employment agency.
Keyword Research
Your keywords are the bread and butter of your campaign with us, and we take our time researching them so we can come up with the best strategic options to present to you. Depending on how much money you want to commit to a Google AdWords campaign, we are able to take it in different directions and customise it as we go, ensuring that you only get the best value for money on every ad click.
We are experienced with delivering quality SEO and digital marketing for employment firms like yours, and are able to help with the targeting and optimisation for popular keywords such as:
“top recruitment agencies Sydney”,
“recruitment agencies near me”,
“best recruiters Sydney CBD”,
“recruitment agencies gold coast” and
“recruitment agencies Sydney west” etc.
Those are just 5 examples of the top keywords we can target and help get your business to page #1 of Google search for. While this kind of work is impossible to accomplish overnight, we have optimised the process so that we can start showing impactful results within just 3 months of engaging SEO Shark.
We are a forward-thinking firm that always paying attention to the changes Google makes to its algorithm and always seeks to be at the cutting edge of optimisation work. We have a 6th sense when it comes to delivering SEO and digital marketing for an employment agency or any other kind of business, and it is due to our close study of the Google search algorithm and frequent engagement with industry stakeholders.
PPC (Pay-Per-Click) Advertising
Of course, you can’t have a comprehensive campaign delivering SEO and digital marketing for recruitment agents unless you are also running a Google Adwords/pay-per-click advertising campaign. Luckily, out team doesn’t just do PPC to tick off a box – we excel at creating the leanest and most cost-effective click advertising campaigns for our clients so that they always get the best value for money on every click.
Depending on how much money you are willing to spend on our competitive PPC packages, this tool can be one of the best ways you attract new customers. When combined with our organic SEO and digital marketing for employment agents, you get a one-two punch of paid and organic outreach that generates the highest amount of exposure for your business possible.
Web Development
Even with the aforementioned one-two punch of organic and paid search marketing tactics, none of it will increase your sales if you website sucks. Let’s be realistic – nobody wants to spend time navigating a slow-loading, ugly website, even if you technically have the best offer for them at the time.
While you probably have put some effort into making a nice website – we can take it to the next level. Both the on-page and off-page optimisation work we do for your website not only makes it functional and aesthetically pleasing – it makes it more discoverable in search engine through our strategic placement of keywords in your website’s copy, headings, subheadings and image ALT tags.
Social Media Channel Management
The importance of social media as an element in your mix of SEO and digital marketing for employment companies cannot be overstated – almost everyone uses social media in some capacity, with it being a habitual activity for younger audiences. Understandably, there’s a lot of opportunity to reach your target market on platforms like Facebook and LinkedIN, but we also know how to make pretty much every channel work for your business – it’s all about knowing what to post, and when to post it!
Instead of annoying your social media fans with lame memes and spammy links, we will post engaging content that actually converts those page followers into paying customers. If you need social media gurus to take over your accounts, look no further than our talented team.
Why does my business need SEO and Digital Marketing for Recruitment Agencies?
See why it’s so important to rank high in Google search
As a recruiter, you are more than likely already using the internet as you main means of sourcing and engaging with new prospects. Of course, you probably are already aware that when organisations want to engage an employment agency to help them recruit for a role they need to fill, a percentage of those organisations will use Google search (or some other search engine) to find a suitable candidate.
Whoever performs that Google search is going to use keywords relevant to your business, such as “best recruitment agency”. When they hit the search button, they will be served with a list of results (both organic and PPC ads) descending in order of website authority and Google’s own algorithm that matches the relevance of the website to the search terms used.
You need to engage SEO and digital marketing for your employment agency to optimise your web presence so that when Google scans your website, it scores as highly relevant to those search terms your target customers are using. Appearing as high as possible will yield you the highest amount of inquiries, since most people will find what they are looking for in the first couples of results (results on the 2nd and subsequent search results pages get dramatically less clicks).
In order to take you to page #1 and rank as highly as possible for your keywords, you need a comprehensive, multi-pronged strategy that leverages SEO and digital marketing for your employment agency. PPC work will give you an instant boost in traffic to your website, while other strategies involving content creation and website optimisation will slowly make your website more relevant in the eyes of Google.
Why hire SEO Shark?
Learn why you should consider us for this role
If you want to succeed in using SEO and digital marketing for your employment agency, then you need to get a team of experienced and well-resourced experts on your side. Trying to go it alone could mean making a mistake that earns you a penalty from Google, which is notoriously hard to recover from and can sink your search ranking.
At SEO Shark, we are a mix of digital marketing experts who combine our skills in order to help our clients execute an effective, no-nonsense campaign that produces meaningful results. Our portfolio of clients chooses to continue engaging our services because they know that, without us, they wouldn’t be able to achieve or maintain the same level of online exposure.
We are an honest, affordable, and effective search marketing agency in Sydney that has built a strong reputation for excellence. There’s a reason why we rank on page #1 for SEO in Sydney – because we know what we’re doing!
To learn more about what it’s like to work with us, take a look at this case study with one of our long-time clients.
Speak with us today!
Give us a call or inquire online about our SEO
and digital marketing for recruiters
If you’re ready to take your business to the next level and leverage the power of search engine optimisation, don’t hesitate to get in touch with us so we can discuss your budget and needs.